ABC TOYS Banner Ad (Spec)

The brief was to create a banner ad to drive traffic to the ABC Toys Website and increase purchases. The target audience was parents of children 6 months to 4 years who are very focussed on their child’s development and try to keep their children intellectually stimulated. The toys that are sold are specifically designed to increase intellect while being fun and engaging. I approached this ad by making a play on the ABC in each of the 3 frames while highlighting the major benefits in using these toys. I created copy that was friendly, fun and promotional keeping with the tone of the website.

Ads designed by Grace Brady - www.gracedoescopy.com