MyBlender Pro Email Campaign (Spec)

The brief was to write an 8 word heading and 75 word compelling body copy with the aim of stimulating the readers interest enough to click through to the sales page. The target audience was homeowners who care about making nutritious smoothies without the fuss. I approached this project by trying to highlight the benefits of the blender and simultaneously injecting some humour into the copy to make it stand out from run of the mill promotional emails.

Design by Grace Brady - www.gracedoescopy.com